This project was to design around a mood board and a specific adjective. For this clock design, the adjective to be designed around is serious. The moods board included images of other serious products, as well as serious environments. Specifically, Braun had a strong influence over my design thinking throughout this project. There was, however, a long time spent debating between the use of a digital clock face, which is associated with modern design, rather than a traditional analog face. 
Preliminary sketches adventuring into the designing by word association.
Attempting to include secondary functions with the serious clock design.
Majority of foam models placed together
 
One of two main concepts
 
Two of two main concepts
Collaboration between myself and teacher over two main concepts and clock faces.
Photos of the foam model clock. Simplistic buttons and a streamline design is evident.
Adjective Clock
Published:

Adjective Clock

Designing a new clock around the idea of the adjective serious. This process required the use of a mood board and numerous iterations.

Published: